How Canalys Hosted Their 2023 Event Series with Canapii

About the Event

Canalys, the largest independent pan-region events for channel partners, distributors, and senior vendor management, hosted its annual Canalys Forums conferences across EMEA, LATAM, APAC, and introduced its first event in North America in 2023. Each Forum brings together the most insightful minds in the IT channel, delivering unbiased content curated by Canalys analysts. Over the past four years, the seamless hybrid event experience has been facilitated by Canapii, customising each delegate's agenda and enabling one-to-one interactions.

The Challenge

Following the pandemic, Canalys aimed to ensure the success of their in-person events with a robust digital layer. They needed an event platform capable of scheduling diverse sessions, accommodating 50+ sponsors in an exhibitor zone, and fostering ongoing attendee engagement. With attendance exceeding 3,000 across three regions, their requirements included ticketing, registration, and management of live and recorded sessions with concurrent meeting scheduling.

The Solution

Canapii provided a comprehensive solution encompassing registration, agenda scheduling, and meeting orchestration through the Canapii mobile app. Key features included push notifications (including the popular "What's next" feature), auto-recording with conversion to video-on-demand, gamification for individual and team competition, and attendee type targeting for personalised session access.

Canapii's analytics reports provided valuable insights into attendee behaviour and post-event metrics. The Canalys Forums 2023 used Canapii's Gold-level support, providing a dedicated customer success manager and reliable technical support throughout the entire event lifecycle.

Results

The event saw remarkable engagement with a 98% mobile app download rate. The "Book a meeting" function generated over 3,000 meetings and 10,000 chats. Facial recognition enabled secure check-ins, while support for 70 languages ensured global participation. Gamification added a competitive edge, and the exhibitor zone empowered sponsors to showcase their content independently.

"Having used the Canapii platform since 2021 for the annual series of Canalys Forums in 3 regions, we continue to be amazed by its new features and developments. Other event tools are just not comparable to what Canapii provides us with, and the whole Canapii team are just as impressive as the platform."

Jade Leung, Senior Events Consultant, Canalys